I’m Sinu P Sabu, a Digital Marketing Expert, Trainer and Google Ads specialist from Kerala. I have been working with Google Ads campaigns since 2014, with practical experience across real estate, healthcare, education, local businesses and multiple service industries.
Digital Marketing Expert & Trainer
My Google Ads experience has been built through actual campaign management, advertising budgets, different industries and changing digital advertising environments.
I started working with Google Ads in 2014. Over the years, I have worked with businesses requiring different campaign objectives — from generating property enquiries and healthcare leads to educational enquiries and local service calls.
This practical experience has helped me understand that there is no single Google Ads strategy that works for every business. Campaign structure, keywords, audience, location, landing page, conversion tracking and optimisation need to work together.
Started gaining hands-on experience with Google Ads and performance-based online advertising.
Worked with real estate campaigns including campaigns with substantial monthly advertising budgets and lead generation requirements.
Had the opportunity to attend a Google Ads related meeting in Bengaluru, gaining further exposure to the Google advertising ecosystem.
Continuing to work with businesses across different industries, campaign objectives and geographic markets.
Every industry has a different customer journey. My campaign experience covers businesses where search intent, location, lead quality and conversion goals matter.
Google Ads experience for property businesses, builders, developers and real estate campaigns with a focus on enquiries and qualified leads.
Campaign experience for healthcare businesses and health-checkup services, including location-focused search campaigns.
Google Ads campaigns for educational institutions and colleges targeting students and admission-related enquiries.
Search advertising experience for local technical service providers where phone calls and direct enquiries are important.
Location-focused Google Ads strategies for businesses targeting customers within specific cities and service areas.
Experience across different business categories, adapting campaign structure and targeting according to business objectives.
Practical experience across different Google Ads formats and campaign objectives.
Keyword-focused campaigns designed to reach customers actively searching for relevant products and services.
Experience with skippable, non-skippable and bumper video advertising campaigns.
Display campaigns for awareness, audience targeting and remarketing across Google's advertising ecosystem.
Reconnect with previous website visitors and audiences who have already interacted with a business.
Campaign structures designed around forms, phone calls, enquiries and other measurable conversion actions.
Location-focused campaigns for businesses targeting customers in specific cities, districts and service areas.
Ongoing analysis of keywords, search terms, ads, audiences, bidding and conversion data.
Connecting advertising, landing pages, tracking and business objectives to create a measurable campaign journey.
Real estate is one of the strongest areas of my Google Ads experience. Property advertising requires careful attention to location, buyer intent, project information, lead quality and follow-up.
Different campaign formats can serve different stages of the customer journey.
Reach people actively searching for relevant services.
Video advertising for awareness and consideration.
Visual advertising across Google's network.
Reconnect with previous website visitors.
Reach previously engaged audiences.
Focus campaigns around business enquiries.
Target customers within selected locations.
Use campaign data for continuous optimisation.
A successful Google Ads campaign starts with understanding the business — not simply creating an advertisement.
Understand the business, offer, market and customer.
Identify relevant search intent and negative keywords.
Build campaigns, ads, audiences and targeting.
Measure leads, calls and important conversions.
Analyse data and continuously improve campaigns.
My approach comes from practical digital marketing and advertising experience. I focus on understanding the business objective first and then selecting the right advertising strategy.
Google Ads does not exist separately from the rest of digital marketing. My experience with SEO, websites, landing pages, analytics and digital strategy helps me look at the complete customer journey.
If you are a real estate company, healthcare business, educational institution, local business or service provider looking to build a structured Google Ads campaign, let's discuss your business requirements.
Let's Discuss Your Google Ads Campaign →Sinu P Sabu is a Digital Marketing Expert, Trainer and Google Ads specialist based in Kerala, India, with hands-on digital advertising experience since 2014.
Sinu P Sabu started working with Google Ads campaigns in 2014 and has continued to work with Google advertising across multiple industries and campaign types.
Real estate is one of the key areas of his Google Ads experience, including property lead generation, builder campaigns, project advertising, YouTube advertising, Display and remarketing.
Yes. Google Ads campaigns can be developed for eligible healthcare businesses while following Google's applicable healthcare advertising policies and restrictions.
His experience includes Search Ads, YouTube Ads, Display Ads, remarketing, retargeting, local campaigns and lead-generation focused advertising.
Yes. Google Ads campaigns can be planned for businesses targeting customers across Kerala, India and other relevant geographic markets depending on the business objective.